A brand video exploring the Melbourne Convention and Exhibition Centre through the eyes of a young dancer.
⸺ The Objective
To communicate the large scale of the spaces Brookfield helps manage.
⸺ The Audience
People looking to understand Brookfield’s work and the properties it helps manage.
⸺ The Approach
We explored the space through the eyes of a young dancer, following her as she ran, spun and cartwheeled through the building. Her movement revealed the scale of the venue and gave the video a simple, touching story.
⸺ The Production
Pre-production included casting, rehearsals and storyboarding. We filmed across the venue in one day in Melbourne, including drone footage, before editing the material into a short brand video.
⸺ The Deliverables
Brand video
⸺ The Disciplines
Creative Development
Video Production
Video Editing
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Whether you’re building your brand, launching a campaign or communicating something that matters, we’d love to hear what you’re working on.
