A company profile tracing the experiences behind CEO Joe Abboud’s approach to property development.
⸺ The Objective
To introduce Trifalga through the story of CEO Joe Abboud and show how his experiences have shaped the company’s values.
⸺ The Audience
Potential customers who want to understand the people and values behind the business.
⸺ The Approach
We started with a coffee and a conversation with Joe. Learning about his life before planning the shoot helped us find the parts of his story that would give the company profile its direction.
⸺ The Production
We filmed over two days across Joe’s home, office and a project site, including drone footage. The edit connected his personal account with the places where he lives and works, with social cutdowns prepared alongside the main video.
⸺ The Deliverables
Company profile video
Social cutdowns
⸺ The Disciplines
Creative Development
Video Production
Video Editing
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