A brand content campaign to introduce Nikon Lenswear’s pillars: Precision, Protection and Aesthetic.
⸺ The Objective
To create a suite of brand content for Nikon Lenswear, using photography and creative brand films to communicate its Precision, Protection and Aesthetic brand pillars.
⸺ The Audience
Consumers looking for premium eyewear and lens technology, with the campaign designed to build greater understanding of Nikon Lenswear’s brand values and product positioning.
⸺ The Approach
We built the creative around a series of real people whose passions and pursuits reflected the qualities behind each Nikon Lenswear brand pillar.
Each story gave us a human way to communicate the brand values, while creating a consistent visual style across video and photography.
⸺ The Production
Across multiple shoot days, we coordinated a larger crew across several locations, capturing each hero story alongside campaign photography and supporting visual assets.
⸺ The Deliverables
3x brand films
Campaign photography
Supporting brand content
⸺ The Disciplines
Creative Development
Video Production
Photography
Video Editing
Photo Editing
3D Animation
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