A product video using twins and everyday situations to introduce Nikon’s Myopsee lenses.
⸺ The Objective
To communicate the benefits of Nikon’s Myopsee lenses through a comparison people could follow in familiar settings.
⸺ The Audience
People considering lenses and looking to understand differences in appearance, comfort and everyday use.
⸺ The Approach
We developed the video around twins going about their day, with selected scenes and graphic callouts illustrating the comparison. The creative covered the product’s lighter lenses, natural appearance, peripheral vision, cleanliness and comfort.
⸺ The Production
We handled casting, locations and pre-production before a two-day shoot. Editing and animation connected the scenes with the product messages in a one-minute video.
⸺ The Deliverables
60-second product video
⸺ The Disciplines
Creative Development
Video Production
Video Editing
Motion Graphics
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