An office-printer ad taking a familiar workplace frustration to an absurd extreme.
⸺ The Objective
To draw attention to Mitronics and prompt businesses to consider managed print services.
⸺ The Audience
Business owners and office decision-makers dealing with unreliable or frustrating office equipment.
⸺ The Approach
We started with the irritation of an office printer that will not cooperate, then exaggerated the response. Chainsaws, blowtorches and nail guns turned that frustration into the central joke and gave the ad its visual direction.
⸺ The Production
We developed the concept and script, then filmed over one day. Editing and effects brought the action together in a 45-second ad.
⸺ The Deliverables
45-second ad
⸺ The Disciplines
Creative Development
Video Production
Video Editing
Visual Effects
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