A short stop-motion video putting fresh oranges at the centre of Nectar’s Big O juice.
⸺ The Objective
To attract attention online and make the juice’s fresh ingredients the reason to take a closer look.
⸺ The Audience
People discovering Nectar through brand and social content.
⸺ The Approach
We made orange segments dance across the frame in a colourful stop-motion sequence. The fruit became both the subject and the action, keeping the ingredient message present throughout the short video.
⸺ The Production
We captured the animation and still photography during a half-day studio shoot, then assembled the individual frames into a ten-second piece for brand and social use.
⸺ The Deliverables
Stop-motion video
Product photography
⸺ The Disciplines
Creative Development
Video Production
Stop Motion Animation
Photography
Video Editing
Photo Editing
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