A brand video expressing McKinnon’s values through stock footage, on-screen text and sound.
⸺ The Objective
To introduce McKinnon and communicate the values behind the organisation.
⸺ The Audience
People learning about McKinnon and the principles that guide its work.
⸺ The Approach
We used on-screen text to carry the narrative, pairing it with stock footage and music. Sound design added emphasis to key moments, giving the video a clear rhythm without voiceover.
⸺ The Production
We brought the footage, on-screen text, music and sound design together in the edit, shaping the pace and emphasis around McKinnon’s values.
⸺ The Deliverables
Brand video
⸺ The Disciplines
Creative Development
Video Editing
Sound Design
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Whether you’re building your brand, launching a campaign or communicating something that matters, we’d love to hear what you’re working on.
