A short product video using slacklining to demonstrate the stretch and comfort of Riz boardshorts.
⸺ The Objective
To show how the boardshorts move and fit, giving potential buyers a practical view of the product.
⸺ The Audience
People considering boardshorts for an active lifestyle.
⸺ The Approach
We chose slacklining as a way to put the product through a range of movements. Balancing and adjusting on the line gave the video its action while making stretch and comfort central to the demonstration.
⸺ The Production
We captured the video and still photography over half a day. The footage was edited into a short video for social use, with product imagery delivered alongside it.
⸺ The Deliverables
30-second product video
Campaign photography
⸺ The Disciplines
Creative Development
Video Production
Photography
Video Editing
Photo Editing
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