An outdoor ad campaign connecting Cozybed’s mattress materials with a natural setting.
⸺ The Objective
To promote Cozybed by making the mattress’s natural materials the focus of the creative.
⸺ The Audience
People shopping for a mattress who are interested in the materials they sleep on.
⸺ The Approach
We developed a concept in which a couple carry bed parts through the bush, then assemble the bed and mattress beside the water. The unexpected setting connected the product with its natural materials, ending with the line “Cozybed, for a more natural sleep”.
⸺ The Production
We organised talent and the location, then captured video and photography in a one-day shoot. The footage was edited into three ad lengths for online use.
⸺ The Deliverables
45-second ad
30-second ad
15-second ad
Campaign photography
⸺ The Disciplines
Creative Development
Video Production
Photography
Video Editing
Photo Editing
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