A product campaign using colourful graffiti to communicate the brighter vision behind Nikon’s Seecoat Bright lenses.
⸺ The Objective
To introduce Nikon’s Seecoat Bright lens and make its benefits easier to understand, with brighter vision at the centre of the campaign.
⸺ The Audience
People choosing lenses, alongside opticians and optometrists explaining the product to their customers.
⸺ The Approach
We developed a concept around a graffiti artist and a wall of colour. The artwork gave us a clear visual way to introduce brighter vision, contrast and clarity, while placing the product in a setting beyond the usual lens demonstration.
⸺ The Production
We organised the artist, talent and location, then captured video and photography over a one-day shoot at Carriageworks in Sydney. The content supported the online promotion and print material.
⸺ The Deliverables
Product video
Campaign photography
⸺ The Disciplines
Creative Development
Video Production
Photography
Video Editing
Photo Editing
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