A campaign video with Layne Beachley calling for support to protect unburnt wildlife habitat.
⸺ The Objective
To raise awareness of six areas of wildlife habitat and encourage viewers to sign the Defend the Unburnt petition.
⸺ The Audience
People concerned about bushfires and the protection of Australian wildlife habitat.
⸺ The Approach
Layne’s direct-to-camera message gave the video a clear spokesperson and a sincere delivery. WWF library footage showed the places and wildlife behind the appeal, with animated graphics supporting the information.
⸺ The Production
We filmed Layne over half a day, then combined her presentation with supplied footage and motion graphics. The edit produced a main campaign video and a shorter version.
⸺ The Deliverables
2-minute campaign video
1-minute campaign video
⸺ The Disciplines
Video Production
Video Editing
Motion Graphics
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