A beach-based brand video showing Coto’s swimwear in the surf lifestyle it was designed for.
⸺ The Objective
To show the design and fit of Coto’s swimwear alongside the lifestyle associated with the brand.
⸺ The Audience
People looking for swimwear and surf apparel suited to time at the beach.
⸺ The Approach
We kept the product in a beach setting, using the coastline and available light to establish the mood. The focus was on how the swimwear looked and fitted within that environment.
⸺ The Production
Filmed over half a day in India, the production used a lightweight setup and natural light. We edited the material into a main ad and a shorter version.
⸺ The Deliverables
30-second ad
15-second ad
⸺ The Disciplines
Video Production
Video Editing
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