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An awareness campaign, promoting the dangers of the river with a comic, but caring character who puts his mates first.
The campaign featured a television commercial, radio ads, social ads and photography.
ClientRoyal Life Saving SocietyCampaignRespect The RiverDirectorJimmy KyleDOPEvan ZellFirst ACDave MaGafferAndrew WardSound RecordistBen OakleyHair & Make-UpMelinda WenigRunnerLuke WalkerEditorJimmy KyleProducerJimmy KyleProduction ManagerGrace CutlerCreativeJimmy KyleProduction DesignGrace Cutler
